COURTYARD. SOURCE: AUTHOR, 2023.
To guide the project proposal, guidelines from different areas were stipulated so that the project would better suit the needs and the urban context, taking into account the constraints, potential and deficiencies of the Paulista Avenue area.
Social Guidelines
- Revitalization of the underground floors to recover unused space as a way of enhancing the cultural and social use of the avenue;
- Providing areas for social connections and development during weekdays;
- Expanding spaces for pedestrians;
- Encouraging mixed use, such as transit, commerce, services and culture;
- Creation of new spaces for permeable flow and permanence.
- Revitalization of the underground floors to recover unused space as a way of enhancing the cultural and social use of the avenue;
- Providing areas for social connections and development during weekdays;
- Expanding spaces for pedestrians;
- Encouraging mixed use, such as transit, commerce, services and culture;
- Creation of new spaces for permeable flow and permanence.
Urban mobility guidelines
- Prioritize universal accessibility;
- Connection to the metro network;
- Preservation of the avenue's layout, together with the enhancement of urban quality.
Environmental guidelines
- Bring more greenery to a condensed area that lacks of it;
- Create a sustainable project that avoids the use of ventilation and artificial lighting as much as possible.
- Bring more greenery to a condensed area that lacks of it;
- Create a sustainable project that avoids the use of ventilation and artificial lighting as much as possible.
CONNECTION BETWEEN METRO AND INTERVENTION. SOURCE: AUTHOR, 2023.
ENTRANCE. SOURCE: AUTHOR, 2023.
CONNECTION BETWEEN METRO AND INTERVENTION. SOURCE: AUTHOR, 2023.
GALLERY. SOURCE: AUTHOR, 2023.
INDOOR VEGETATION. SOURCE: AUTHOR, 2023.
LIBRARY. SOURCE: AUTHOR, 2023.
The project is located on Paulista Avenue. It's pourpose is an intervention within existing volumes, specifically in the underground “lost coffins” left by the interruption of the Nova Paulista project since 1973.
It's aim is to requalify the volumes forgotten by the government through a cultural aspect, prioritizing social interactions and the cultural development of users. This intervention also aims to translate the expression, peculiarity and personality of Paulista. As the avenue has countless stores, restaurants and, on weekends and holidays, is a large space where everyone can express themselves spontaneously, the design proposal aims to bring that same identity to it.
It's aim is to requalify the volumes forgotten by the government through a cultural aspect, prioritizing social interactions and the cultural development of users. This intervention also aims to translate the expression, peculiarity and personality of Paulista. As the avenue has countless stores, restaurants and, on weekends and holidays, is a large space where everyone can express themselves spontaneously, the design proposal aims to bring that same identity to it.
EXISTING BUILDINGS PLAN. SOURCE: AUTHOR, 2023.
INTERVENTION PLAN. SOURCE: AUTHOR, 2023.
SITE PLAN. SOURCE: AUTHOR, 2023.
FIRST UNDERGROUND FLOOR PLAN. SOURCE: AUTHOR, 2023.
SECOND UNDERGROUND FLOOR PLAN. SOURCE: AUTHOR, 2023.
THIRD UNDERGROUND FLOOR PLAN. SOURCE: AUTHOR, 2023.
FOURTH UNDERGROUND FLOOR PLAN. SOURCE: AUTHOR, 2023.
The project is implemented very discreetly, since one of the priorities of the proposal is to interfere as little as possible with the existing ground floor dynamics of Avenida Paulista. Pedestrians located on the first floor of Avenida Paulista could only understand that there is a project below the avenue due to the accesses, stairs and elevators, distributed on the sidewalks; the cutouts in the sidewalks with the greenery immediately below; and the materiality of the slab in the bike lanes and moving tracks - using structural glass - to let in light. In addition, the implementation allows for a very effective connection between the project and the city, since there are underground connections with Shopping Center 3, Conjunto Nacional and, above all, Consolação Station.
Taking into account the volume and flexibility of the project, it is located underground and therefore has a negative volume. The underground has no side façades, so the volumetry ends up being more fluid and less tied to the concern for volumetric aesthetics. The project has the possibility of spreading out and appropriating public spaces below ground, embracing existing volumes and others that have recently been incorporated. The project's program is essentially cultural, but it also has commercial and sports sectors. Bernard Tschumi's theory "Program vs Event" was taken into consideration for the conceptualization and development of the project.
Areas for learning dance, music and other environments with a specific layout for a particular use, such as an auditorium, for example, are within the program of needs, since these areas were designed so that certain predefined activities could be carried out there.
However, there is also a large space with triple-height ceilings that gives users the freedom to use it as they wish and which, unlike the areas with a program, allows for any events, i.e. without pre-defined activities to be held there.
The fact that the project is being carried out in one of São Paulo's most consolidated areas highlights the dynamic nature of the avenue.
However, there is also a large space with triple-height ceilings that gives users the freedom to use it as they wish and which, unlike the areas with a program, allows for any events, i.e. without pre-defined activities to be held there.
The fact that the project is being carried out in one of São Paulo's most consolidated areas highlights the dynamic nature of the avenue.
SECTION A. SOURCE: AUTHOR, 2023.
SECTION B. SOURCE: AUTHOR, 2023.
SECTION C. SOURCE: AUTHOR, 2023.
SECTION D. SOURCE: AUTHOR, 2023.
SECTION E. SOURCE: AUTHOR, 2023.
SECTION F - CURRENT SCENARIO. SOURCE: AUTHOR, 2023.
SECTION F. SOURCE: AUTHOR, 2023.
SECTION G. SOURCE: AUTHOR, 2023.
SECTION H - CURRENT SCENARIO. SOURCE: AUTHOR, 2023.
